Over the years, I have been exposed to a number of different products that are associated with fitness. Most of them are from companies that are looking to crack into the multi-billion dollar supplement industry. I have tried to provide products that I believe can help our members reach their goals. All of our products are supplements that Jess and I have taken at some point and many of our coaches have tested as well.
One area that I have been looking to expand on has been Vitamins and Essential Nutrients. We have recently partnered with Advocare and will be carrying some products that they offer that will help us fill this void. Advocare is a reputable supplement company based on scientific research and utilizing quality ingredients that are safe for athletes of all levels. Advocare products are quickly becoming the norm in professional locker rooms and the CrossFit community. Some of these products are:
-Coreplex (multi-vitamin and mineral supplement)
-Omegaplex (Fish-Oil/Essential Fatty Acids that your body doesn’t produce)
-Catalyst (Branch-Chained Amino Acid that helps to maintain/increase lean muscle-mass)
Another product of Advocare that we feel can be beneficial is it’s 24-Day Challenge. This is set-up as a 10-day cleanse followed by an additional 2 weeks of vitamins/supplements designed to promote fat loss and an increase in energy. Think of it as hitting the reset button. Jess, as well as about 15 Vitality members, tackled this Challenge through December and all had noticeable increases in energy and performance within the box. Jess wanted to participate in the challenge so that she could see firsthand if the product could be effective. The Advocare guidelines of this challenge were vague and designed for the average American who is trying to lose weight. Jess saw this as an opportunity to tailor this product to CrossFitters with different energy demands and goals. She has come up with additional nutritional guidelines to go along with the supplements that fit our athletes and provides them with further direction to increase the effectiveness of the 24-Day Challenge.
Our thought process behind the 24-Day Challenge as it relates to the Paleo Challenge, is not to take the place of the Paleo Challenge, but to complement the Paleo Challenge at different times of the year. Our plan is to run a Vitality-wide 24 Day-Challenge roughly 3 months following the Paleo Challenge as well as another one late in the year to try and help people stay on track over the rush of Holiday parties.
In addition to the above products, we will also be carrying a few others that you will be able to purchase from the Vitality Store. Jess has spent the last few months comparing different Advocare products with other products on the market to see which make the most sense for us to carry here at Vitality. As always, we will never be the type to have myself or my coaches push our products on members. if you are interested in learning more about any of the products we have in the store, your best bet is to shoot Jess an email and let her help you choose the best options for you. She has spent a ton of time researching nutrition and supplementation and her knowledge far exceeds mine as it relates to what we put into our bodies.
Starting next month, we will also be launching a nutrition program that we are super excited about. Jess recently received her Precision Nutrition Certification and will be taking on a small number of clients for nutrition coaching. The programs will range from those just interested in losing weight or gaining lean muscle mass to competitive athletes looking to dial in their nutrition and increase capacity within their sport. This will be a soft launch in February/March up until we move into the new facility and the infrastructure is in place for Jess to put the program into full-swing. Stay tuned for more info and as always, shoot us an email with any questions.